What are Some Important Ranking Factors for 2020 – Based on Google?

Ranking Factors, What are Some Important Ranking Factors for 2020 – Based on Google?

This post on Ranking Factors is adapted and modified from this original article from that was focused on what Google has been saying lately in order to get ready for 2020. Hopefully, this summary is easier for you to read. Google Ranking Factors. There are 200 known Google ranking factors. The most important factors are related to the URL, links, the intent of a keyword, how your content is structured, how fast your page loads, and numerous technical SEO specifications that vary in importance based on the topic.

Ranking Factors – Facts

  • Keywords in URL
  • Keyword in Title
  • Content Comprehensiveness
  • Image Optimization
  • Country Code TLD
  • Internal Linking
  • User Friendly Layout
  • Page Category
  • Site Architecture
  • Server Location
  • Page Speed
  • Mobile
  • Links from Relevant Sources
  • Number of Links

Ranking Factors – Myths

  • Domain Age
  • Keyword in Domain Name
  • Keyword in Meta Desc
  • Grammar & Spelling
  • Content-Length
  • Content Age
  • Quality of Other Keywords
  • Valid HTML
  • Pogo Sticking
  • AMP
  • Direct Data
  • Links from .edu/.gov
  • LSI Content in Keywords
  • 301 Redirects
  • TF-IDF


  • Keyword in H Tag
  • Content Recency
  • E-A-T
  • Structured Data Markup
  • CTR, Bounce Rate, Dwell Time
  • Positive or Negative User Reviews
  • Backlinks Anchor Text
  • Outbound Links
  • Link Velocity
  • Nofollow Links

It’s important to always do research and find out which ranking factors you need to worry about when writing content.

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