SEO Writing Tips To Use When Writing Your Page Content
SEO and content writing go hand in hand. First of
First – your page should have a primary keyphrase and at least one secondary keyphrase. These may be synonyms of your primary phrase. I am not going to get into the keyword research here – that will be another article. Let’s just assume you have your primary keyphrase. This tip is all about how to properly use your primary keyphrase on your web page.
- Your primary phrase needs to be in the URL (or URI) of the page. For
example,if your primary key phrase is “SEO writing tips” then your URL should be “https://www.gerberconsultants.com/seo-writing-tips”
- It needs to be used in your title tag
- Your H1 tag needs to have the primary phrase in it too.
- The first paragraph contains the key phrase
- Your first image on the page should have a filename that is the primary keyphrase. You can use dashes as separators here – do not use underscores though. Google sees the dash as if it is a space character.
- The image alt text needs to have that keyphrase in it
- Your Meta Description for the page needs to contain the key phrase
- Finally, your key phrase needs to appear more than once on your page – or it’s synonyms
There are many SEO Writing Tips out there but this should be your #1 rule to follow. Do you follow it every time? Do I? I always find myself coming back and checking my own content time after time. I always find something I have missed. Don’t be afraid to fix your mistakes.
It’s no secret that SEO and content go hand-in-hand.
After all, without SEO your content may be lost somewhere on page 50 of the search results; and we all know traffic on those pages is less than satisfactory. Likewise, your first-page ranking can only do so much if your content post-click is crummy. That’s why a good relationship between SEO and great content is essential! I plan to have more SEO writing tips over the coming weeks. If you have any or have any questions please don’t hesitate to email me.