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SEO Writing Tips For Your Content

SEO Writing Tips To Use When Writing Your Page Content

SEO and content writing go hand in hand. First of all content is king. Great content will always rank. However, even if you have great content there are other SEO writing tips you should follow to help you get ranked. There is one tip that I am surprised at how many SEO “experts” do not know or follow.

First – your page should have a primary keyphrase and at least one secondary keyphrase. These may be synonyms of your primary phrase. I am not going to get into the keyword research here – that will be another article. Let’s just assume you have your primary keyphrase. This tip is all about how to properly use your primary keyphrase on your web page.

seo writing tips
seo writing tips
  • Your primary phrase needs to be in the URL (or URI) of the page. For example, if your primary key phrase is “SEO writing tips” then your URL should be “https://www.gerberconsultants.com/seo-writing-tips”
  • It needs to be used in your title tag
  • Your H1 tag needs to have the primary phrase in it too.
  • The first paragraph contains the key phrase
  • Your first image on the page should have a filename that is the primary keyphrase. You can use dashes as separators here – do not use underscores though. Google sees the dash as if it is a space character.
  • The image alt text needs to have that keyphrase in it
  • Your Meta Description for the page needs to contain the key phrase
  • Finally, your key phrase needs to appear more than once on your page – or it’s synonyms

There are many SEO Writing Tips out there but this should be your #1 rule to follow. Do you follow it every time? Do I? I always find myself coming back and checking my own content time after time. I always find something I have missed. Don’t be afraid to fix your mistakes.

It’s no secret that SEO and content go hand-in-hand.

After all, without SEO your content may be lost somewhere on page 50 of the search results; and we all know traffic on those pages is less than satisfactory. Likewise, your first-page ranking can only do so much if your content post-click is crummy. That’s why a good relationship between SEO and great content is essential! I plan to have more SEO writing tips over the coming weeks. If you have any or have any questions please don’t hesitate to email me.

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